Reduce your Bouce Rate and earn Millions
I hope you all have installed Google Analytics in your blog. If not then quickly do so. The information and means to do it are available here. If you do not already know then you should know that Google Analytics is a tool that provides vital statistics about your website like how many people are visiting it and what time do they spend there etc. As you see above the Google Analytics gives information such as Visits, Page Views, Bounce Rates, Average time spent on the website, new visitors etc.
To reduce the bounce rate the following steps must be taken immediately.
- Targeted keywords: If your website is lacking targeted keywords, then the visitors will not find it relevant to their search results and will therefore move out. The website should not waver from the niche topic. Targeted audience is hard to get if the website covers a wide variety of topics. Your keywords should be there in titles, articles, and all other parts of your website.
- Get the right look: Make your website look like it should be. If your recipe site looks like an auto review site then the potential audience of chefs will desert it like mice in a drowning ship. The look and feel of the site is therefore, very important. The color scheme and the images used should match the theme of the site.
- Images in articles: Always insert images in the articles. Bland articles are not binding enough to catch hold of the visitors. Always insert relevant images, illustrations, diagrams in the articles to get the desired visitors to spend more time at your website.
Google AdSense Tips
Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you're using the program, part of the advertiser budget will go to you, and the other part to Google). I wanted to add some tips from my own experience:
- Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).
However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
Or, to lower the importance of a section, use:
... your important site content here ...
.
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
... your not so important site content here ...
What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.
At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
A good start to find other ad programs is to search for adsense alternatives on Google... you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.
*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic. I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.
However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)Consider using AdSense even when the page doesn't get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).
On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don't help anyone really. (If a project is great, it's great even if it doesn't make any money.)Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense... if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).
I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn't already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).
PS: What are your AdSense tips?
Adsense Tips, Layout Optimization Tricks for Higher CTR
Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
AdSense is one of the best tools you can use to draw dollars to your site. Remember that there is no easy way to make money on Adsense... it takes a lot of work. Adsense publishers on blogspot.com can integrate Adsense directly from Blogger Interface.
Yahoo Publisher Network YPN and Chitika eMiniMalls offer interesting Adsense alternatives. You can use this free online Sandbox tool to compare Google Adsense, Chitika eMiniMalls and Yahoo Publisher Network (YPN) Program.
Enter any keywords or a website address (URL), choose a geographic location (for Google), customize ad colors or choose from an existing color set and click "Udate Ads Display". You can try the Adsense, YPN or Chitika Services without signing up for any of these services.
Adsense Tools
I was hoping to find more adsense tools to review and recommend, however I never received anything so we’ll go with what I was able to find.
Adsense Script Tools
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.
Adsense Preview Tools
The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.
Adsense Tracking
While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.
Adsense in Action
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.
Adsense: Why Bloggers Don’t Get It
To be fair these comments weren’t coming just from bloggers, but bloggers did make up an overwhelmingly large percentage. I think this stems from a misconception on the part of the bloggers that they are entitled to high payout and CTR. I’d like to spend a little time to share my feelings on this subject. In the early days a blog may just have been an online diary or journal, but like the days of the Nehru jackets, they are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let’s be clear, you can still use a blog as your online diary or journal, but nowdays it’s just as likely to be used as a commercial blog. Yes, I did just say commercial blog, and no the earth didn’t open under my feet and swallow me whole for saying it. Let’s take some time to look at a your typical blog.
You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie’s Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn’t taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie’s Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What’s that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don’t have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don’t think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don’t expect much to happen until you’ve written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you’ve got a significant focused reader base, that’s the time to slowly ad in the advertising. Now here’s the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you’ve worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I’ve sat through meetings where people have said ” … you know we need more right hand pages …”. If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie’s Newsletter? No I don’t think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who’s a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here’s the thing, it’s detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie’s Newsletter? Remember keep it simple and to the point.
Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying ‘but can’t I still have this … do we have to get rid of this … I really like that …’. Well I’m not your second grade teacher who’s going to tell you everything’s all right, that you don’t have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you’re doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here’s the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work.
Disclaimers:
I don’t actually have an Aunt Millie, she’s a fictional character. But like you, I do have relatives who send out holiday newsletters.
Yes I know the minimum Adsense payment is $100, so you never could get a $5 check, but I was just making a point, mmkay?
Google Adsense Tips, Tricks, and Secrets
I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.
Build an Empire?
When you’re deciding to become a website publisher you will fall into one of two broad categories:
- Publish 100 websites that each earn $1 a day profit
- Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
- domain1.com - 728 banner
- domain1.com - 336 block
- domain1.com - text link
- domain2.com - 728 banner
- domain2.com - image banner
- domain2.com - 336 block
- domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
- 336×280 large rectangle
- 300×250 inline rectangle
- 160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
- You only get to place one ad unit.
- You have no control over finding the ’sweet spot’ for the ad unit.
- The ads are usually poorly targeted (this is getting better).
- People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.
Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.
Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.
via:nuevojefe
Adsense Optimization: How to apply Top Paying Keywords?
Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. I have done in-depth research on the subject. On the basis of that research, I have marked the points you need to keep in mind while optimizing your website for maximum payouts through highest paying Adsense keywords. We will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.
First of all, we must understand that Google Adsense bot (formally known as Google Mediabot) is a subset of Google's main crawler. The crawler detects the theme of the pages and makes an entry in the Google's index (a private index - not shown publicly) that records the theme of all the pages hosting Adsense script. In other words, Google Mediabot has the characteristics somewhat similar to Google's main crawler.
There are two types of optimizations that you need to follow to make a web page search engine optimized. Same is the case with Adsense Optimization.
Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.
External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).
How long does your webpage take to show high paying ads?
This is an important question that needs to be answered. As soon as you apply Adsense script in a webpage, it is visited by the Google Mediabot (within 2 hours to 48 hours, if the bot is free - immediately). Google Mediabot's responsibility is to evaluate the theme of the web page, and enable ads almost immediately so that your website traffic does not see FREE SERVICE ADS.
The relevancy of ads increases as Google's main crawler visits your website and updates its index. Furthermore, you may observe an increase in the earnings as the PR of your website/web page increases. This means that in case of Google Adsense, the internal factors that affect the ads of a particular page are evaluated by Google Mediabot (but Google's main crawler can overwrite them). And on the other hand, the external factors are inspected by the Google Crawler over a period of time. Having said that, there are simply many many factors (including those which you cannot control) that affect your ads. We are going to discuss the factors that you can control. Lets take control!
Remember:
- Relevancy of ads may increase as your page is indexed by Google.
- EPC (Earnings Per lick) may increase as your PR increases.
- It entirely depends upon you how well you promote your website and get maximum earnings from your website/web pages.
- In case of Google, many variables are involved.
How to Optimize Internal Web Pages for Maximum Adsense Revenue?
Internal Optimization means on-page optimization that you should take into consideration while writing your internal web pages. This is one thing you have complete control over. Besides, it has a major effect on the ads relevancy and CTR.
Meta Tags
Meta Keywords: They have low impact, BUT - they DO have impact over the ads relevancy. You are advised not to leave this part of your page as blank. Always try to make it as easy as possible for the crawlers to understand your website. Create your web page with Meta keywords. If there is NO CONTENT on your webpage, the Adsense Media bot will pick-up the Meta Tags, and show ads according to that. Search on Google for pages that top the SERPs for the keyword you have in mind. These websites will give you a good idea about what to include in Meta Tags.Meta Description: Whatever you put in the description meta tag, it will appear as description right after the Title Text that links to your page in the SERPs (Search Engine Result Pages). This property of the description meta tag makes it quite important, as it has direct impact over the CTR of your link in the SERPs that leads to your website. It eventually decides how much traffic you will get from a search engine. Write description that attracts right kind of traffic from search engine pages.
Title Text
Search Engines give importance to the keywords that appear in the title tag of HTML Source code. Title has a good impact over relevancy of ads too. For higher payouts, choose the highest paying keyword of that category for the title text.However, this entirely depends upon your optimization strategy. If you are more concerned about competition and getting more traffic than payouts, choose a keyword with low competition keyword (competition you can handle) with relatively higher traffic. Though, I will advise you to get more traffic first, and become authority page of that keyword. Payouts will increase with the traffic.
Tip: Title text generally appears in the SERPs as TITLE link to your page. In other words, you can say, this very line controls the CTR of your website link listed in SERPs. How you design your title is entirely your own decision.
If you are optimizing it for more traffic, you will not want your title to read as it was written for Search Engine crawlers. The title has to be concise so much so that even 10 words are considered as too many. If you are optimizing it for more payouts - Go ahead!
However, you can try to mix the high paying keywords with traffic attractor keywords too.
Give Headings
Its quite important to mark the main headline of your webpage with H1 tags and subheadings with H2 and H3 tags, and so on. This is because headings highlight and indicate the most important element of your web page - the actual content. It is important to use relevant keywords in headings and sub headings as these have good impact on rankings - especially when sorted by relevancy. This has an equally good impact on the ads appearing on your web page. Headings give prominence to the content on your web pages.Again, you can use these headings either to optimize for traffic, fighting competition, or getting more payouts.
Embedding Keywords in the Content
Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and end of an article. This helps search engines and Ad bots determine the theme of the web page. Good use of keywords help the Google Mediabot achieve higher Ad-relevancy for your website.Some people follow a strategy of hosting less content on a web page. This helps focus ads on specific keywords and avoids dilution of ads by other keywords that you may have mentioned even once in the web content. This works when you are optimizing for Adsense, but has some traffic drawbacks too. Furthermore, Google may consider it as SPAM. Therefore, it's never advised to host 2 or 3 lines and expect good earnings. Chances are that you will be hit by smart pricing.
On the other hand, don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content.
Internal Linking
Internal linking of web pages has traffic as well as Adsense importance. As all your link partners may not link all the pages of your website, it's the responsibility of your web pages to hyperlink your other pages, and define the crawlers what your pages are about. In the context of Adsense, suggesting related links (related articles) to the visitor will also increase the page views of your website and also the chances of the visitors clicking on the high paying ads.A website must interlink its pages. This can be done by displaying related articles or linking to pages with proper anchor text. This helps increase the importance of most web pages. Even a simple navigation bar can achieve that purpose.
Increasing Penetration
Write articles with more heading and subheadings. This not only makes your content more readable and user friendly, but also help the Ad Bots (and Crawlers too) to properly recognize the theme of your web page. This will make them serve you the most relevant ads. This trick also gives you another chance to mention more of those keywords in your web page. Try to include as many instances where you can specify keywords to the bots. This will have impact on your CTR and EPC. It will also help you get the target traffic. Target traffic will mean more CTR of your web page and better performance.Snatching The Most Paying Ads From Google
AdSense publishers are always on the mercy of Google AdSense System to serve them the best ads for their website. But actually, Google AdSense bot (Mediabot) is on your mercy and needs your help to properly recognize the theme of your webpage to serve you the most relevant and converting ads. When ads are more relevant, they talk directly to the visitors of your page, interest them, and convert them into buyers. Here, we will discuss how to snatch the most converting ads from Google AdSense System, leaving the junk behind.
Injecting Keywords in Your Content
Google's entire system depends on the keywords used in key areas of your content. It detects the theme of your web pages and displays the ads accordingly. These key areas are Title Text, Meta tags, Headings, Anchor txt, and content. Injecting keywords in these areas actually dictates Google Mediabot what your page is about. Let's get into some more details. Use Effective Keywords in Your title Text Google Mediabot gives due consideration to the keywords used in the title tag of HTML Source code, which in turn gets reflected in your ads. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely. For higher payouts, choose highest paying keyword of that category for the title text. Inject High Paying Keywords in Meta Tags If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags to display ads. Meta tags have a considerable impact on the ads of a page. It is advised that never leave this space empty. Try to make it as easy as possible for Mediabot to understand your web page theme. Use Keywords In Your Headings Google Mediabot gives importance to Heading text enclosed in , tags present on your web page. After Title text, here is an another chance for you to dictate keywords to Google Mediabot. For Example, if your website is dealing in music instruments then your probable keywords are musical equipments, instrumental world of music, guitar, and piano.
The heading “various musical instruments” is more relevant (but not the best) than “what we have to sell.” So, try to use more appropriate headings and sub-headings for your web content by injecting relevant keywords. Use Keywords in Anchor Texts and Hyperlinks Google stresses on Anchor texts used to link a webpage - whether the links are incoming or outgoing; whether they are a part of internal linking or external linking. Incoming links of a webpage are reckoned better than the outgoing links. In some cases, Google may just ignore anchor texts of the outgoing links. Therefore, it's important to use good keywords to link your own internal web pages, and also for getting reciprocal links to your website. Embedding Keywords in the Content Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and at the end of an article. This helps search engines and Ad bots determine the theme of your web page. Good use of keywords help the Google Mediabot to achieve higher Ad-relevancy for your website.
Increasing the Concentration of High Paying Ads
Google never allows you to choose ads for your webpages. Moreover, it's not possible for you to choose ads for each page of your website. Google chooses the most or high paying ads for your pages, but you can help Google to make wiser decisions. You can actually force the Google AdSense System to give you more paying ads. Here is how.... Inject High Paying Keywords Injecting high paying keywords in your content invites high paying ads on your web page. Advertisers are ready to pay much more per click on these keywords. Advertisers bid highly on these keywords in order to bring more web traffic for their website. So, you can use such keywords to boost your EPC (Earning Per Click). You can say, on these keywords, advertisers are fighting against one another to give you higher payouts. Lengthy Articles Dilute the Relevancy of ads Don’t make lengthy web pages as it might mislead Ad-bots to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad bots can be very sticky to a certain keyword you used just for a reference. If you are getting irrelevant ads, changing meta tags and Title text is the first thing to start with, then move on to your content. Divide Your Articles in Pages (or link each other) Dividing huge articles in pages works the best. It not only increases the relevancy of the ads, but also gets you more page views. If you don't have lengthy articles, then suggest the related articles a visitor might be interested in. More page views mean more chances of a visitor clicking on your ad. Keep the visitors hooked to your website and keep suggesting them other articles. This way you are recycling the same traffic and increasing the chances of clicks considerably. Section Targeting You can enhance Ad relevancy by using Google’s Section targeting. Through this technique you can advise Google mediabot –"the areas of your content which should be considered or ignored while matching the Ads with your content." To implement section targeting, you'll need to add a set of special HTML comment tags to your code.
To Make a Specific Area Important:
To specify your text, you have to use following tags:
”here appears the text of your content”
To make Google IGNORE an Area:
If you want to ignore your specific text, you can use following tags:
”here appears the text of your content”
For more information on the same topic, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371 Block Junk Websites and Competitor Websites from Showing Ads There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own AdSense ad blocks. Recognize such websites and block them in AdSense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter. Such junk websites not only increase the AdSense Blindness of your users, but also have a negative impact on user’s experience. To your visitors, Google Ads are like simple links and your visitor won't like if you link to junk websites. Right? This trick can sometimes double or triple your AdSense income.
For more information about this tool, visit at: https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling Monitoring Performance for Further Optimization Monitoring the traffic and performance of your ads elucidates the reasons behind the amount you are earning. Monitoring helps you to identify why some pages are performing badly, and why some pages are performing well. This helps you to take corrective measures in order to gain more AdSense money. Here, is what you need to monitor:
Check Traffic Logs RegularlyEverything comes with a reason. If you are performing badly, try to find out the reason. If you are performing well, figure out why? Check your server traffic logs regularly and see from where exactly you are getting the traffic and which keyword or search engine get you the most converting visitors (traffic). If your earnings show a deflection, analyze your traffic logs and try to relate it to the pattern as well as the behavior of your website traffic. Use Channels for Analyzing Your Ads Performance Channels allow you to analyze your Ads performance so that you can pin point the changes that your website needs to boost your Ads payouts. There are two types of channels available:
URL Channel
You can use the URL channel to track the performance of your URLs without modifying your Ad code. Google lets you analyze the performance of individual page or group of pages based on directory system of your website. You can begin tracking the performance of your pages simply by entering a full or partial URL in your Google Channel Settings.
Enter a top-level domain name to track all of the pages on that domain. For example, google.com, or you can enter a partial URL to track all of the pages below a certain directory. For example, google.com/adsense/ Entering a full URL will track the performance of that particular page. For example, google.com/adsense.html.
Custom Channel
Custom channels can help you monitor the performance of different Ad formats presented in your web pages. By pasting channel-specific ad code into your pages, you can track CTR, Impressions, and the number of clicks each individual ad format is generating. You can compare its performance with other web pages. Google monitors the channels or Ad blocks performance separately when you paste the custom channel enabled code in any html.
You can use the custom channels by creating custom channel name, and then by adding the channel specific code to your web pages. Give a detailed name for your custom channel so that you can easily identify it later in your reports (follow the pattern Page+ Location+ Ad Format+ Color Palette for example: HomeRightSkyscraBlue&white). It is good to analyze every Ad units in your web pages through custom channel. To Conclude High paying Ads from Google is no longer a fantasy! What it requires is : Keyword rich quality content, High paying keywords, remarkable presentation of articles, tools like Google's Section targeting, Ad Filters, traffic monitoring, and Ads performance Analyzing (through Channels) to bring out effective modifications in your Ad layouts.
So, now it all depends on how you implement these guidelines. Go-ahead and get the best out of your AdSense Campaign!
6 Steps To Picking Profitable Adsense Keywords
Knowing how to find the best keywords for use in your Adsense ads is
not a straightforward process. Finding and implementing high profit,
low competition keywords in your ads really is the trick for making
Adsense payoff big.
The following process should yield profitable, low competition
keywords for your Adsense ads. This process is not perfect, but when
you analyze it and try it for yourself, you can see that it makes
sense. Adsense that is.
Step 1: Research some keywords for your niche that have a high CPC
value. To do this, first find your keywords using the Google Adwords
keyword tool or another tool that will give you niche specific lists
of keywords. Save those keywords into a spreadsheet program as a csv
file. Copy and paste those keywords into Google's Traffic Estimator
(you will need an Adwords account). The traffic estimator will give
you the estimated clicks per day and the average cost per click (CPC)
for each keyword. Copy and paste this information back into your
spreadsheet file for later reference.
Step 2 Multiply the average CPC by 30% to get an estimate of your
maximum earnings per click. The higher the average CPC, the more
likely the CPC for the 2nd - 8th positions are high as well. You want
this higher average CPC to start because if the CPC starts to drop off
significantly after the 3rd position, your chance of getting high
click earnings as an Adsense publisher will be diminished.
Step 3 Use any one of many tools available on the internet for helping
to estimate the 1st - 8th position CPC values. These tools will
estimate the CPCs for each position and allow you to see how much the
CPCs drop off after the first position. This dramatically helps your
analysis for picking the most profitable keywords. If the CPC values
stay close to the each other and to the value of the first position,
then you will more than likely have a profitable keyword.
Step 4 Now determine which Adsense ads occupy which positions. You can
do this by searching on Google for your keyword and looking to see
which Adsense ads are generated in the search results and in which
order they are. Another way to estimate this is to use the Adwords
Accelerator tool. It has a feature whereby Adwords ads are dynamically
displayed for a given keyword you input into the tool to check. If the
Adwords advertiser has used "Adwords for Content" in his advertising,
these ads will be the Adsense ads someone else is displaying on their
website.
Step 5 Compare the ads you found in step 4 to the results of using a
keyword check function tool (available on the internet). If the
advertisers you find by doing this closely match those you found in
step 4, you will more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is possibly
not using the "Adwords for Content" mode of advertising in his
campaigns. This means that the keyword may not be the basis for the
Adsense ads and may not be profitable.
Step 6 Now you must get the traffic. If you decide to get traffic
using the Adwords approach, then just use the keywords in your Adsense
ads that scored well from the above evaluation. Then, use lower cost
per click keywords in your Adwords ads. The difference between the
earnings from the click you get on your Adsense word from the cost of
the click you pay on your Adwords word will be your profit.
If you are planning to use search engine optimization techniques to
get traffic to the website where your ads are, make sure the keywords
you choose have the highest KEI possible. KEI is the ratio of the
number of searches for a keyword to the number of competing sites
having the keyword. The combination of a high KEI and a high score
from the above evaluation will yield the best profit results.
How do You Boost Your AdSense Income
Google Adsense Money Formula
A lot of people would like to know the success AdSense money formula. The AdSense money formula below is one fundamental formula that you should know.
AdSense Income = sum ( [Price Per Click] X [Number of Click] )
Logically speaking, if you want to make more AdSense money, you have to either increase the number of clicks or the price per click. If you do one or the other your AdSense income will only go up.
Increase the click through rate (CTR) on your AdSense ads is the most obvious strategy that will help you increase your AdSense income. There are two ways you can boost your CTR:
1. Getting more traffic for you AdSense web site,
2. Make your ads more clickable and position them at the right place.
Getting traffic takes time and efforts. It‘s a lot of hard work. There are several techniques that you can use to generate more traffic to your AdSense web site. These techniques are:
* Submit your AdSense web site to search engine and optimize your AdSense web site for search engine.
* Increase link popularity by link exchange, article marketing, directory submission and press release.
* Paid Advertising through classified advertising, banner advertising or search engine advertising.
* Participate in forums/groups related to the content of your AdSense web site.
* Add comments to other blogs.
Making your ads more clickable is another way to increase your AdSense income. It is relatively easy to do because you can adjust your AdSense ad format almost immediately. You can do the following adjustments to your AdSense ad format to improve your click through rate:
* Make them more noticeable by positioning your AdSense ads on top of your AdSense page.
* Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you should choose the best AdSense ad format that works for your AdSense web site. This requires tracking and testing.
* Create a custom AdSense palette that best suites your AdSense web site. In general, you can follow the following settings:
o Border color : no border or background color of your website
o Background color : background color of your website
o Link color : color of your links
o URL color : black
o Text color : black or color of your main content
Increase AdSense Income by Targeting the Higher-Paying Keywords
You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click and hence your AdSense income. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.
You can also boost your AdSense income by reducing the occurrence of lower-paying ads. You can use AdSense competitive filter mechanism to filter out the ads that you don’t want to be shown on your AdSense web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your AdSense web site. A lot of publishers report that their AdSense income increase if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.
As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen.Sure ways to make Money with your Website
I think most legitimate work from home/online money making method is designing your own website and then turn it to a host of money making activities. Web site is ultimate money making machine, it earns even when you are sleeping. Today, the Web is an intensely commercial medium, offering plenty of ways to make money. So your best strategy is to earn as much money as possible.
I have enlisted simple & sure ways to earn cash with your website.
ADVERTISING ON YOUR WEBSITE : The best and most proven method of making a profit out of your website is using advertising. Internet advertising is on an ascending trend, which shows plenty of potential for the near and distant future.
1. Contextual Ads : The popular search engine - Google has introduced a dramatic new contextual advertising service called AdSense which allows virtually any website owner to make money without having to do too much. AdSense is a program in which you get paid for targeting your readers to another websites product or service. Google AdSense simply requires the host site to paste in a few lines of HTML code on their pages where they want those ads to appear. This code creates the ads that you see and when someone clicks on one of these ads they go to the advertiser's site. The advertiser is then charged for the click by Google and Google shares the money with you.
Sign up for Google Adsense and place Google ads on your site. Google will display the most appropriate ads according to your content and you will get paid for every click on an ad. People are making thousands a month with this.
2. In-Text Ads : When you mouse over one of these doubly underlined sponsored links you will be presented with a Tool Tip describing an advertiser's product or service. If someone click on the key-word and it will act like an ordinary link taking visitor to a page belonging to the advertising company. For every click on a highlighted key-word, you will receive a small payment.
In-Text Advertising solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory that does not compete with the other ad programs running on the site. Thereby providing you with a new revenue stream from the content within your site. Intellitxt and ContextWeb provides in-text ads to websites.
3. DISPLAY AFFILIATE PROGRAM'S LINKS & BANNERS : Another method of monetizing your traffic by putting links/banners of affiliate programs on your website. Concept is really quite simple. Every thing is based on paid referral system. Visitors come to your website, you introduced them to product or service from a third party vendor through a banner or text link and you get paid a commission by merchant in various way: a. Paid per click, b. Paid per lead, c. Paid per sale. You can choose affiliate networks where different advertisers offer their banners codes and links that will display their banners on your site along with tracking of your sales and leads. Best affiliate networks to get affiliate programs are :
a. Commission Junction
b. Clixgalore
c. Linkshare
4. SELL AFFILIATE PRODUCTS : Another profitable way to earn money is to sell affiliate products. You simply direct traffic to their Web site and earn commissions when people buy products.
a. A good way to start with affiliate products is to sign up with ClickBank. There are well over 10,000 different Digital info products. Write up some reviews and recommendations and send traffic to the ClickBank merchant, and if the product sells, you get commissions sometimes as high as 75%. This type of Web site is very simple to setup, however, it requires a large amount of visitor traffic to earn significant money. It's easy to complement an existing Web site with affiliate links for offering related products to your visitors and, at the same time, earning money.
b. Make money selling other company's products through affiliate programs. They'll give you a link to track your sales. Amazon.com is great place to get HTML codes for various products to promote and earn commission. Thousands of people are making a full time income just by driving traffic from their site to merchant sites, never touching or shipping a product.
5. Charge a fee to access a section of your site : Provide free access to main sections of your website, but you can charge a fee for an access to members lounge where more lucrative information is often available. If your content is unique and valuable, you can make money charging for it online. People will pay for access, if it's useful to them. Your members lounge could be a forum, downloadable software, eBooks, listings, etc.
6. Collect and Sale Information : Creating a information database isn't just a good idea - it´s good business. e.g., you can compile listings for free classified websites, ezines, directories, work at home websites,etc. Put a price tag to download them.
7. Sell your own services to your target audience : Like if you have a web site on "making money online" and you are a web designer, you can make an offer to design web site to your visitor, so that they can make money from website. You want to be able to take credit cards (at least with PayPal if not otherwise) on your site and deliver your product to your customers as fast as possible.
There are many more methods to make money, but above enlisted methods can generate substantial amount of money for beginners and let us leave rest for expert guys.
Lastly, when your website is up and working, invest your 75% time in promoting it. Remember most important factor is amount of traffic on your website.
Maximize your AdSense Revenue
What are High Paying Keywords?
No! High paying keywords are not the keywords that have high CPC. There are many keywords in Google Adwords system, which have a high CPC, but no Advertisers bidding on them. Relying too much on the CPC can lead you to many Fake high paying keywords. High Paying Keywords refer to those keywords on which the advertisers bid madly, and are ready to pay (more than average) per click to anybody who fetches them the target traffic. Keywords are the search phrases that belong to a specific industry. For example, "Student loan" belongs to Finance or Loan industry. Some industries are highly populated with Advertisers and competitors while others are not. And those keywords are called High Paying Keywords.Why Should Target High Paying Keywords?
Getting 0.05 cents per click? How about $2, $4, $7, or more per click? Targeting with High Paying Keywords ensures that you get more Earnings per Click (EPC). All you need is more traffic. An ideal high paying keyword has more Advertisers and less competing pages. Such a keyword has high traffic value, and therefore, people link easily to your web page. watch video >>What are fake High Paying Keywords?
In the Google Adwords system, there are many keywords, which have a very high CPC, but unfortunately, no advertisers bidding on them. Who is going to pay you something like $70 per click if there are no Advertisers bidding on the keywords? Hence, it is important to check the number as well as the quality of the Advertisers glued to a keyword. When you send a click to Google, it is passed through many filters. Google examines that click from various perspectives such as - which keyword generated that click, which page has it been generated from, whether or not the click is useful for the advertiser, and its SmartPricing factor. That is why it’s so important for you to see beyond the CPC to get hold of the real profitable keywords. You actually need to analyze the behavior of a keywords to fathom what actually they are paying and why! Watch Video to learn more >>How Does Keyword Country Help You Discover Them?
Get access to 6.5 Million high value keywords, and see the real picture of High paying keywords. Predict your earnings before you even target a keyword, and study the behavior of keywords. These real high paying keywords help you earn more per click, fetch more traffic, and get more CTR. Get access to the highest paying keywords, most searched keywords, highest CTR keywords, or even the most niche keywords that exist on planet earth.…and all this becomes POSSIBLE with Keyword Country. Watch Video>>Multiply Your Earnings
600,000 New Adsense ideas are just a few clicks away now!
Confused about which new Adsense topics or keywords should you use to build more content?Keyword Country lets you browse through over 600,000 topic ideas on which you can build profitable websites. Keyword Country presents over 600,000 Adsense topics to enable you to expand your website.
Keyword Country also discloses the complete keyword family of every root keyword. Its highly in-depth 6 million Adsense keyword database lets you create much more content, which gets you more traffic.
More Keywords = More Content = More Roads from the Search Engines= More Traffic
Profit from a Collection of Powerful Keywords
You can gain from Keyword Country's goldmine of Adsense Topics. These keywords come under the following categories:- Highly Paying Keywords - are the ones that can fetch higher EPC (Earnings Per Click) in comparison to normal keywords.
- Niche Keywords - belong to a specific industry. With niche keywords, you can maximize your returns as they face less competition and attract more target traffic (which means more clicks per ad).
- Seasonal Keywords - are active only during their season. It's only during that season that they get maximum traffic. For the rest of the year they lie inactive. Keyword Country guides you how to choose seasonal keywords during their peak value, and avoid them for the rest of the time.
- Paid Traffic Keywords - are those golden high value keywords. Even if you bring paid traffic on such keywords, they will still be paying. Besides, they sometimes tend to multiply your investment. For example: you could invest X amount on Adwords to buy traffic, which would pay you back 5X in Adsense. Keyword Country helps you easily recognize paid traffic keywords.
Keywords Directly from Google
Google started it all. Google AdSense is the leading advertisement network on the net. It is a super giant in search engine industry. Keyword Country offers access to 6.5 million keywords that are taken directly from Google (not from Overture.), as it is the most precise source of pricing data, competition, and number of sponsors. With Keyword Country, you have an edge as you get the niche keywords that drive more traffic to your website. Now you can learn about the niche keywords that boost your revenue. Accuracy is Keyword Country's biggest strength as it draws its keywords directly from Google.
Keyword Country also includes the keywords that are rated high, but not the highest. Other keywords that are similar to the most expensive keywords are also included. This makes Keyword Country's database dense and more transparent.
Attracting Traffic Like a Magnet
What are Traffic Attracting keywords?
There are many keywords in any given industry that have stiff competition on them, yet they have the power to fetch you more traffic. These keywords are the ones that your users are actually searching for. Keyword Country lets you sort keywords on the basis of the traffic they draw. It helps you focus on getting more traffic to your website. You can easily recognize the traffic attracting keywords as well as the niche keywords. Watch Video>>
Why do traffic Attracting Keywords Help?
Keywords targeted by your competitors are not always what people are searching for. In every industry, you will find a niche keyword - a keyword that has not been explored by your competitors. However, visitors search for such a keyword. Building content around ten such low competition keywords brings you more target traffic than what you get by targeting just one keyword that has high competition. Watch Video>>Is your Niche keyword really niche? Think Again!
Are you sure that your Niche Keyword is truly a niche? Niche Keyword = Less number of competing pages. Are you counting the number of results returned by the search engines as the number of pages competing against you? If yes, you are believing a myth! Go to the 10th or 15th page of the search result and you will see the pages that have used your keyword only once or twice. There also might be a possibility that the keyword is just dumped in the corner of a page.Obviously, such pages are not competing against you, but search engine will still list them. A true competitor fighting for a keyword will include that keyword in the title text, and try to get links on that page with the same keyword as anchor text. Keyword Country helps you exactly discover the number of pages that are using these keywords in their titles and anchor text. Watch Video>>
How Does Keyword Country Helps You Increase Your Traffic?
Keyword Country enables you to monitor the most traffic attracting keywords spanning over 600,000 industries on the web. Pin point the least explored niche keywords of any industry currently active on the web. Choose the best traffic building keywords for your website. Know what people are actually searching for, what content they are looking for.Recognize those keywords and make your website more 'Complete'. The 'Complete' content is liked by the webmasters of high profile websites. Besides, such content makes it easier for you to get links from those high profile websites and earn back links. All this makes search engines like your website. Watch Video>>
Adsense Secrets: Getting More Clicks on Your Ads
More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:
Do you own a High CTR website?
Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.
Your Ad Position and Color: Old, but very effective
Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954
https://www.google.com/support/adsense
/bin/static.py?page=tips.html#17954
Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.
Get Targeted Traffic - The Most Essential Part
Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.
Choose the Right Anchor Text for Back Link Campaigns
Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.Wisely Choose the Title Text of Your Web Page
Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.Help Google Detect the Theme of Your Web Page
There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads:Meta Tags
If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.Title Text
Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.Headings
Google Mediabot gives importance to the Heading text enclosed inBoost Relevancy Artificially - Use Google's Section Targeting
Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371
For more information on the same topic, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=23168&topic=371
Use Channels for Analyzing Your Ads' Performance
Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.
Block Junk Websites and Competitor Websites from Showing Ads
There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own Adsense ad blocks. Recognize such websites and stick them in Adsense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter.This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling
This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=21593&ctx=sibling
